Stationary System
Problem
Scene
When creating a brand, it’s important to make the styles versatile enough to apply to different canvases, in a cohesive fashion. This stationary system was designed following a previously established personal branding identity.
Objective
Create a functional 4-piece stationary system consisting of a 8.5”x11” letterhead, 9.5”x4.125” envelope, a 3.5”x2” business card, and a 3”x3” sticky note pad.
Process
Inspiration
Before starting on my design process, I did some researched a compiled three images I wanted to base the design off of. The client requested a sleek, professional, and minimalistic design.
Research
From this research, I aimed to reflect the simplicity of the designs and the use of background motifs and color blocking to create depth, while not taking away from the page’s content.
Refining
Final Product
I kept the letterhead template very simple, to avoid diverting too much attention away from the body text. the logo at the top left draws in the eye and lets the reader immediately know who the letter was from. The footer section also has important information ready at a glance.
Take-away
In the making of this stationary system, I learned to avoid any unnecessary graphics that may add too much noise. In this case, my brand’s graphics needed to be minimal and quiet, to convey information needed for mailing and reading.
